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AXIA Time broadens CFP relationship with release of limited edition, heirloom-quality timepieces honoring the expanded 12-Team College Football Playoff. WARREN, N.J., Sept. 13, 2024 AXIA Time, creator of ultra-custom Swiss Made timepieces, has been named the Official Timepiece of the College Football Playoff (CFP). Deepening its long-standing relationship with the CFP to now become an Official Sponsor, AXIA Time will be launching a series of limited edition, ultra-custom watches to honor all 12 teams competing for the 2025 College Football Playoff National Championship. The College Football Playoff Collection by AXIA Time is a special series of unique, heirloom-quality timepieces with styles exclusively for the players competing in the College Football Playoff and styles for the fans. The Players' style features a unique sunray dial with a subtle yet striking etched football pattern that radiates out from the dial's center. The timepieces for fans will be released in multiple drops throughout the 2024-25 season, offered in the 12 colorways specific to the 12 football programs that make the Playoff. Since 2018, AXIA Time has scored with consumers by creating personalized timepieces of exceptional quality at an affordable price to commemorate life's biggest achievements and unforgettable moments – including championship victories. No rookie in the sports world, AXIA Time has cheered on the greatness of student athletes in college football in collaboration with the CFP starting with the 2021 National Championship watch for the Georgia Bulldogs. Every season, AXIA Time works closely with the CFP to create premium custom wristwatches, including the 2023 National Champions Timepiece for the undefeated Michigan Wolverines. Now AXIA Time is once again joining forces with the CFP to create a unique design that will only be available to players competing in the CFP: a timepiece cherished for a lifetime that recognizes their extraordinary talent and drive at the peak of their college football careers. AXIA timepieces are designed in the U.S. and handcrafted in Switzerland by master watchmakers, using the same components and engineers as luxury Swiss brands, at a much more accessible price point. The new AXIA Time commemorative CFP watches are stylish and functional, meant to be worn every day, and passed on from generation to generation. As with all AXIA timepieces, crisp and elegant custom design centers what's important to the wearer above all else: vividly capturing memories of joy and success on the field in this milestone moment. The College Football Playoff (CFP) ARGOS is powered by renowned Swiss brand Sellita's SW200, a 26-jewel, highly decorated, self-winding automatic movement that operates at a frequency of 28,000 VpH (4 Hz) and boasts a power reserve of 38 hours. It is water resistant to 300 meters (30 ATM) and features gold-plated steel hands and applied indexes filled with X1 Super-Luminova, the highest performing grade of photoluminescent material used in watchmaking today and presented on a solid three-link 316L stainless steel bracelet with micro-adjustable buckle and DLC coating. "Signing on as the Official Timepiece of College Football Playoff is a tremendous milestone for our company," said AXIA Time founder John Kanaras. "Since the very start of AXIA Time, we have taken great pride in creating timepieces whose style and quality match the significance of the events they commemorate. Through our expanded partnership with CFP, and for the first time ever, we have created an exquisite, heirloom-quality timepiece that is exclusively available for the student athletes competing for the National Championship. For many, this will be the pinnacle of their athletic careers, and I am thrilled that we are able to produce a timepiece that aligns with their accomplishments and the memories of this special time in their lives." "We are thrilled to include AXIA Time among our family of sponsors as the Official Timepiece of the College Football Playoff," said Ryan Allen Hall, Senior Director of Public Events and Sponsorships at the CFP. "We are grateful for our long-standing relationship with AXIA Time and its founder, John Kanaras. John's focus on honoring the student-athlete experience aligns perfectly with our mission and we are excited to have them as part of the 2025 College Football Playoff." Most AXIA timepieces are available for under $1,000. Team-specific designs will be available to fans at axiatime.com. They will also be on sale at the CFP's Playoff Fan Central in Atlanta from January 18-20, 2025, leading up to the national championship game. AXIA Time will be kicking off a series of product drops and events in November that will include opportunities to win tickets to the 2025 national championship game. Sign up at AXIA Time for email updates and follow AXIA Time on social media for alerts. For more information, explore AXIA Time, or contact Jeanette Brown, President, Excellence & Presence Communications at PR@excellencepresence.com. About AXIA TimeAXIA Time, established 2018, creates custom Swiss Made automatic timepieces that commemorate life's greatest achievements. AXIA Time was born out of founder John Kanaras' love of horology, and his alma mater. After helping to lead the 1988 Penn Quakers to two Lacrosse Ivy League Championship in two years, the University gifted each player a championship watch. For John, the watch held great sentimental value, but didn't measure up to the significance of the memories they represent. For 30 years he looked for a watch of quality and design that would meet that moment. When he couldn't find what he was looking for, he built it himself. AXIA (ahk-SEE-ah) means "value" or "worth" in Greek. From the designs and high quality of AXIA Time components to an outstanding purchase experience for customers, the heart of the company's mission is to create value for everyone it touches.   SOURCE AXIA Time

WASHINGTON, May 16, 2024 /PRNewswire/ -- Celebrating life's biggest moments is at the heart of timepieces created by AXIA Time, and in the college lacrosse world, there is nothing bigger than being a Tewaaraton honoree. For the third year in a row, AXIA Time, now the Official Timepiece of the Tewaaraton Award, is partnering with the Tewaaraton Foundation to deliver ultra-custom, heirloom-quality timepieces to all Tewaaraton Finalists and Winners. "Being a Tewaaraton Finalist is a remarkable achievement, and we are proud to play a role in helping these outstanding student athletes commemorate this accomplishment."  The Tewaaraton Foundation annually honors the top male and female college lacrosse player in the United States, and the Award represents the highest achievement in college men's and women's lacrosse. Each year, the Tewaaraton Foundation also recognizes past greats and inspirational figures with its Legend and Spirit of Tewaaraton honorees. "Being a Tewaaraton Finalist is a remarkable achievement, and we are proud to play a role in helping these outstanding student athletes commemorate this accomplishment," says John Kanaras, founder of AXIA Time. "We are delighted to work with the Tewaaraton Foundation to create a bespoke and exclusive timepiece for its honorees." The Tewaaraton Finalists will be celebrated, and the winners announced, at the Tewaaraton Award Ceremony Presented By Stifel in Washington, D.C., on May 30, 2024. "Our Finalists have risen to the top of the college lacrosse world and have now become an important part of Tewaaraton history," said Andy Phillips, President of the Tewaaraton Foundation. "We are grateful to John Kanaras and AXIA Time for creating a timepiece worthy of this moment and for enhancing the Finalists' experience." For more information on the Tewaaraton Foundation, visit tewaaraton.com. Like and follow The Tewaaraton Foundation on Facebook, Instagram, and Twitter @tewaaraton. For more information on AXIA TIME, visit axiatime.com. Like and follow AXIA Time at Facebook, Instagram, and Twitter @axiatimellc. About The Tewaaraton Foundation The Tewaaraton Award is recognized as the preeminent lacrosse award, annually honoring the top male and female college lacrosse player in the United States. Founded at the University Club of Washington, D.C., the award was first presented in 2001 with permission from the Mohawk Nation Council of Elders. "Tewaaraton" is the Mohawk word for lacrosse, and The Tewaaraton Award symbolizes lacrosse's Native American Heritage. The Tewaaraton Foundation ensures the integrity of the selection process and advances the mission of the Foundation. Each year, The Tewaaraton Foundation presents two scholarships to students from the Haudenosaunee Confederacy – the Mohawk, Cayuga, Oneida, Onondaga, Seneca, and Tuscarora Nations. To learn more about The Tewaaraton Award and The Tewaaraton Foundation, please visit www.tewaaraton.com. About AXIA Time AXIA Time creates ultra-custom, Swiss Made mechanical timepieces to commemorate life's greatest achievements. Timepieces with styling and quality that match the significance of the memories they represent. The creation of AXIA Time was the result of founder John Kanaras' 30-year journey to find a high-quality and stylish watch to commemorate his time playing lacrosse at the University of Pennsylvania. When he couldn't find what he was looking for, he decided to build it himself. AXIA (pronounced ahx-EE-ah) means value/worth in Greek and is at the heart of the company's mission: to deliver exceptional value and exceed expectations in everything they do. From the designs and quality of the components used, to the purchase experience of their customers, their intention is to treat people exactly the way they would want to be treated. Maybe better. SOURCE AXIA Time  

Kyle Harrison, watch enthusiast and 9-time Major League Lacrosse all-star, signs on to help make AXIA Time a household name. WARREN, N.J., Jan. 16, 2024 /PRNewswire/ -- AXIA Time, maker of Swiss made automatic watches that are modern takes on vintage-classic styles, selects Kyle Harrison as the brand's first celebrity ambassador. By joining forces with Harrison, storied former professional lacrosse athlete with a love for watches, AXIA Time seeks to help raise awareness of its ultra-customization options as an alternative or addition to rings for winning teams and major triumphs.Learn about custom timepieces at axiatime.com. Harrison is widely considered one of the greatest lacrosse players of all time. From his college career at Johns Hopkins, where he dominated and led the undefeated 2005 Blue Jays to a national championship win (and won the Tewaaraton), to his professional career as a 9-time all-star, 12-time team captain, winner of the 2017 Major League Lacrosse Championship, Harrison's legacy was further cemented last week when he was inducted into the USA Lacrosse Hall of Fame. But the best part about Kyle Harrison, from AXIA Time founder John Kanaras' perspective, is he is as authentic, committed, and driven off the field as he was on it. "As I'm getting to know Kyle," says Kanaras, "I've learned he's an even better human being than a lacrosse player. And he's also a real family man. He's a devoted son, husband, and father. His dad was a lacrosse player and a member of the 10 Bears at Morgan State, and Kyle wore the same number as his dad to honor him, and then took it to a whole new level. He's an incredible ambassador for the sport, committed to increasing its inclusivity, and he's a youth role model with his mentorship of up-and-coming players." Authenticity and character, two traits that Harrison displays in spades, are incredibly important to the AXIA Time brand, where Kanaras takes "putting the customer experience first" to new levels. "AXIA Time goes above and beyond in every aspect. The entire journey was great and made for a very special experience." – customer, Mark T. Ultra-Custom Timepieces for Some of Life's Greatest Achievements All AXIA Timepieces are designed in the US and handcrafted in Switzerland by master watchmakers. What sets AXIA Time apart from other watch companies is the ultra-custom designs it makes to celebrate major triumphs and achievements. To date, AXIA Time has created commemorative timepieces for several championship teams and individual awards, such as college lacrosse and football division and national championship teams, the College Football Playoffs, Tewaaraton, Lacrosse All American, National Lacrosse Hall of Fame, and the Naismith, just to name a few. Kyle Harrison first became intrigued with AXIA Time after noticing the brand at major lacrosse events, like the Tewaaraton and USA Lacrosse. "I met John multiple times before we got to this place. As I got to understand his story, and as a fellow entrepreneur and someone who's a grinder, it just came together. I gravitate to people who are the same. And John is a worker. He has put his heart and soul into building this business. And when you hear the story of how he's done it firsthand from him, you can't help but want to be a part of it." Harrison sparked right to the idea of a commemorative timepiece. "When I think about AXIA Time and the brand," he says, "I think about my teammates, and the memorable things that happened in my life. You think about winning a championship. You think about graduating. You think about being a senior and moving on. All these milestones you hit throughout your career. Typically, you get a ring, sometimes you get a plaque, 2 things you really aren't going to use much. But a watch to commemorate that moment and bring those memories back? You'll wear this watch." As part of his courtship of Harrison, Kanaras gifted him a Tewaaraton timepiece. "What's so cool about this," says Harrison, is you have the Tewaaraton logo right where the AXIA one would be. But then you take it a step further, and I won the Tewaaraton back in 2005, so I got my name in here, and I got a 2005 Tewaaraton award winner watch. That's cool. There's one of these, and it's right here." "I've always loved watches. And these watches are a badge of honor, something you'll be proud of, because you and your team, the only people who will have that specific watch, are people who won that specific championship. And I think that's what makes it special."  – Kyle Harrison Ever since seeing Kyle Harrison wearing a vintage Rolex on the cover of Inside Lacrosse back in 2018 when he launched AXIA Time, John Kanaras has been interested in exploring a partnership with Kyle. "Someone who has a watch like that definitely has a story to tell about it (it was a birthday gift from his wife). At that moment, I knew I had to work with him someday. I couldn't be more thrilled that someday is today." About AXIA TimeAXIA Time, established 2018, creates custom Swiss made automatic timepieces that commemorate some of life's greatest achievements. AXIA time was born out of founder John Kanaras' love of horology and his alma mater. After helping to lead the 1988 Penn Quakers to a second Ivy League Championship in two years, the University gifted each player a championship watch that, while it held great sentimental value, it didn't measure up to the memories it represented. For 30 years he looked for a watch of quality and design that would match the essence of the university he attended and his memories from that time. When he couldn't find what he was looking for, he built it himself. AXIA (ahx-EE-ah) means value/worth in Greek and is at the heart of the company's mission: to exceed expectations in everything they do. From the designs and quality of the components they use, to the purchase experience of their customers, their intention is to treat people exactly the way they would want to be treated. Maybe better. For more information about AXIA Time, visit axiatime.com. SOURCE AXIA Time      

For the third year in a row, AXIA Time delivers heirloom-quality watches that commemorate all 2024 College Football Playoff teams. WARREN, N.J., Jan. 9, 2024 /PRNewswire/ -- AXIA Time, maker of Swiss made automatic watches, unveils the new 2023 National Champions Timepiece for the Michigan Wolverines, in celebration of their undefeated season and elite performance in the final game. These ultra-custom Swiss made automatic diver watches are of a quality and style that carries the significance of the Michigan Wolverines' historic achievement. Fans can purchase their Michigan Wolverines 2023 National Champions Timepiece from the CFP or AXIA Time. Ultra-Custom Designs for all Four College Football Playoff Teams. Fans of the Huskies, Crimson Tide, and Longhorns don't need to go home empty handed. Each of these teams had extraordinary seasons that bear commemorating. Fans can purchase their 2024 CFP Timepieces from the CFP or AXIA Time.   All the 2024 CFP Timepieces are built on the Odysseus Diver by AXIA Time. This Swiss made automatic (self-winding) watch with water resistance to 200 meters comes in a 43.5 mm stainless-steel case and bracelet with two additional straps, school color-matched nylon NATO and rubber, and complimentary custom engraving. Through the end of January, fans can select to receive a free commemorative wood display box or $100 off a watch. All the 2024 CFP Timepieces can be purchased from the CFP or AXIA Time. In addition to the College Football Playoffs, AXIA Time has also created commemorative timepieces for various lacrosse and football programs and championship teams, like the 2023 Notre Dame Men's Lacrosse Division 1 National Champions, and individual awards like the Naismith and Tewaaraton, just to name a few. "The AXIA Time watches are stunning!" says Lars Tiffany, Head Coach for the two-time National Champions UVA Men's Lacrosse team. "I'm constantly asked about the championship watches I'm fortunate to wear. AXIA Time is a quality watchmaker that also makes a bold statement." Precision engineering. Expert craftsmanship. Enduring quality. All AXIA Timepieces are designed in the US and handcrafted in Switzerland by master watchmakers, using the same components as and hand-assembled by the same engineers as some of the big-name Swiss brands. Premium watches without the premium price. AXIA Time. Watches that tell so much more than just time. About AXIA TimeAXIA Time, established 2018, creates custom Swiss made automatic timepieces that commemorate some of life's greatest achievements. AXIA time was born out of founder John Kanaras' love of horology and his alma mater. After helping to lead the 1988 Penn Quakers to a second Ivy League Championship in two years, the University gifted each player a championship watch that, while it held great sentimental value, it didn't measure up to the memories it represented. For 30 years he looked for a watch of quality and design that would match the essence of the university he attended and his memories from that time. When he couldn't find what he was looking for, he built it himself. AXIA (ahx-EE-ah) means value/worth in Greek and is at the heart of the company's mission: to exceed expectations in everything they do. From the designs and quality of the components they use, to the purchase experience of their customers, their intention is to treat people exactly the way they would want to be treated. Maybe better. To purchase the Michigan 2023 National Champions Timepiece, click here. To see all the 2024 College Football Playoff Timepieces, click here. For more information about AXIA Time, visit axiatime.com. SOURCE AXIA Time