Made for the moment. Built for forever.
Choose Your Team
Limited to 50 watches per model, 2 models per team.
Watches are estimated to ship in late January.
What You Get
Commemorative Vest
- Premium quilted vest by Horn Legend ($180 value) included with every CFP watch purchase made by December 31
- Features official CFP branding
- Orders placed by Dec. 14 will ship in time for year end holidays (e.g., Christmas)
Rehaut
- Rehaut = inner rim of the watch case
- Features the names of each of the 12 teams engraved on the rehaut
In The Box
- Leather Watch Roll
- Color matched FKM rubber strap
- Screwdriver to adjust bracelet links
- Polishing cloth to keep your watch looking pristine
- QR code to access "how to" videos
Natty Upgrade Guarantee
- If your team wins the National Championship, you are given the option to upgrade to the championship design free of charge
- Automatically applies to all CFP watch purchases
- Championship designs will not be limited (everyone who wants one gets one)
AXIA Time CFP National Championship Sweepstakes
Prize Details
- 2 Tickets to National Championship Game
- Hotel Reservation in Miami
- $1K gift card
Drawing Info
- Date: January 10, 2026, at 5:00 p.m. ET
- Location: Instagram Live @axaitimellc
How to Enter
- Automatic entry with watch purchase
- Alternative Entry - mail in postcard by 12/31
FAQ
Why January shipping?
Engraving the names of the 12 teams cannot begin until December 8, after the 12 teams competing in the college football playoff are announced. Engraving takes approximately two weeks and then assembly begins, which also takes approximately two weeks.
When do I get the vest?
For orders placed by December 14, vest will ship in time for the year end holidays (e.g., Christmas). Orders placed after December 12 will ship in January 2026.
What's the Natty guarantee?
Its one of the many ways we strive to serve our customers. If your team goes on to win the national championship, you will have the option to upgrade to the national championship design at no additional cost.
The National Champion design will still need to be produced, so delivery is expected in the April/May time period.
The choice is yours.