College Football Playoff

OFFICIAL TIMEPIECE

The ARGOS

The College Football Playoff Collection is a special series of unique, heirloom-quality timepieces with styles exclusively for the players competing in the College Football Playoff and styles for the fans.

The Players Timepiece

The style exclusively for the Players features a sunray dial with a subtle yet striking etched football pattern that radiates out from the center.

THE FANS

The limited-edition timepieces for fans will be released in multiple drops throughout the 2024-25 season, offered in the 12 colorways specific to the programs that make the playoffs. Limited to 100 per team.

2023-24

University of Michigan Wolverines

2022-23

University of Georgia Bulldogs

2021-22

University of Georgia Bulldogs

about AXIA Time

Established 2018 with a mission to create quality Swiss Made automatic timepieces that commemorate life's most important moments. AXIA Time was born out of founder John Kanaras' love of horology, and his alma mater.

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Commemorating the most important memories of your life in something that you’ll actually wear is the reason I was drawn to AXIA Time.

Kyle Harrison, Lacrosse Hall of Fame Class of 2024

If I had to choose between my superbowl ring and my watch, i'd pick my watch.

Herb Scott, Dallas Cowboys, Offensive Tackle 1975-1984

It is immensely satisfying to handle a watch where everything is just done right, where crisp edges, tight joins, and perfect alignment let you know that your hard-earned money has just purchased a precision machine.

Loren Sciurba for THE TIME BUM, Aug. 22, 2023

Read more about our partnership with College Football Playoff here.