Exclusively for the players competing in the 2024-25 college football playoff
the ARGOS
A crisp and elegant design meant to be worn every day, and passed on from generation to generation.
the dial
The style exclusively for the Players features a sunray dial with a subtle yet striking etched football pattern that radiates out from the center.
swiss made
A sapphire crystal caseback displays the Sellita SW200, a decorated 26-jewel, self-winding automatic movement that operates at a frequency of 28,000 VpH (4Hz) and boasts a power reserve of 38 hours.
the bracelet
The solid 3-link 316L stainless steel bracelet features DLC coating to protect from wear and tear, a quick release mechanism for easy removal, and a micro-adjusting buckle for the perfect fit.
X1 Super-Luminova
Featuring gold-plated steel hands and applied indexes filled with X1 Super-Luminova, the highest performing grade of photoluminescent material used in watchmaking today.
THE FANS
The limited-edition timepieces for fans will be revealed in November 2024, and will be available for purchase after the final 12 team playoff bracket is released on December 8th.
There will be two ultra-custom designs for the top-ranked teams/schools, limited to 100 watches for each design.
2023-24
University of Michigan Wolverines
2022-23
University of Georgia Bulldogs
2021-22
University of Georgia Bulldogs
about AXIA Time
Established 2018 with a mission to create quality Swiss Made automatic timepieces that commemorate life's most important moments. AXIA Time was born out of founder John Kanaras' love of horology, and his alma mater.
Commemorating the most important memories of your life in something that you’ll actually wear is the reason I was drawn to AXIA Time.
If I had to choose between my superbowl ring and my watch, i'd pick my watch.
It is immensely satisfying to handle a watch where everything is just done right, where crisp edges, tight joins, and perfect alignment let you know that your hard-earned money has just purchased a precision machine.
Read more about our partnership with College Football Playoff here.
