In Greek, axia means value or worth, not just in price, but in principle. At AXIA Time, it represents our heritage and our promise: To create watches that offer both emotional resonance and material excellence, at a fraction of the price of other Swiss Made brands.
This Greek concept doesn’t have a direct translation, but at its core, philotimo is the spirit of living with integrity, respect, and pride in doing right by others. Philotimo inspires our attention to detail, our personal service, and our belief that every watch we make should reflect something meaningful.
Our inspiration comes from Ithaka, the poem by C.P. Cavafy that celebrates life’s journeys. Ithaka reminds us that meaning isn’t just found in the accomplishment, but in everything it took to get there. AXIA watches are a reflection of how far you’ve come and a reminder to keep moving forward.
Experience our philosophy in action.
Schedule a dedicated time with our founder for help choosing the perfect piece, exploring custom designs, or simply asking questions.
In 1988, John Kanaras was a member of the University of Pennsylvania lacrosse team that made an unexpected run to the Final Four. The team wasn’t favored, and after making it to the semi-finals, they didn’t ultimately win. But the season was about more than a record – for John, it became a lesson in teamwork, self-belief, and resilience.
That time in John’s life, and the people he shared it with, shaped him. He wanted something to carry with him that could hold those memories, keep them close, and bring him back with just a glance.
The team was given a commemorative watch, but it was forgettable and generic – a mismatch for the time in his life, which was meaningful and deeply personal.
Years later, John created AXIA Time to do better: To honor the path that made us who we are by marking once-in-a-lifetime moments with beauty, care, and permanence that endures.
What began with one watch has become a movement trusted by universities, championship teams, service organizations, and individuals marking their defining moments.
But it all began with one realization.
The most meaningful moments in life are not defined by where we arrived, but by who we became on the way.
Every AXIA product tells that story – and we’re here to make it yours.
1988
2019
Don't just take our word for it
“The watches are beautiful. I really appreciate you having those made. They are without a doubt my favorites. The quality and craftsmanship shows in every detail. You have a wonderful product. Thank you again.”
"I received the watch over the weekend. I cannot express how impressed I am by it, and how happy I am. It is truly the exemplar this space has always deserved, but never had before. Thanks!”
“Received my watch yesterday! Its even better than I expected! The quality and workmanship are exceptional! I will wear it with pride. Thank you and AXIA for a priceless keepsake!
“Just received the watch, wanted to reach out to let you know that it’s beautiful, love the attention to detail. Presentation is top notch! The pictures online are great but wow it’s awesome in person. Thanks so much for your help!”
"John, Wow! we were blown away! Even more beautiful than we had hoped! thanks so much!!"
"John, My watch arrived today and I just wanted to say how much I love It. Thank you again for producing a quality timepiece to commemorate my college years. something tells me I'll be a repeat customer."
