Precision engineering. Expert craftsmanship. Heirloom quality.
From the Greek word ΣΟΦΙΑ, meaning wisdom. The SOFIA II was the result of re-examining everything we do and applying the wisdom of our experience to shine through in this new design. A sophisticated and sporty design that uses ultra-premium components, at a price that delivers exceptional value.
The SOFIA II comes with your choice of blue, black or chestnut genuine alligator strap (made in the USA) with quick release pins.
UPDATE: The SOFIA II is currently on back order. The estimated timing for re-release is August/September 2025.
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exceptional value
AXIA (pronounced ax-EE-ah) means value/worth in Greek and our name is at the heart of our ethos. We believe you shouldn't have to break the bank to own a high quality, Swiss made timepiece. Our goal is to deliver a lot of watch for the money. If you're a watch enthusiast, you get it. If you're new to watches, we'd encourage you to do your own research—compare our specs against other premium Swiss brands to see the value we deliver.
expert craftsmanship
AXIA Timepieces are designed in the US and hand-built by the same engineers who assemble other luxury Swiss watch brands in the legendary Alps town of Alle, where watchmakers have honed their craft for generations. AXIA Timepieces are also powered by the same movements as many of those brands. Premium watches without the premium price.
enduring quality
We pay painstaking attention to every detail. From our designs and the components we use, to the customer service we deliver, our goal is to exceed expectations in everything we do. AXIA means value/worth in Greek and is at the heart of our ethos. Every Timepiece is built to last. In fact, just like the Parthenon outlasted the ancient Greeks, your AXIA Timepiece will probably outlast you.
exceptional value
AXIA (pronounced ax-EE-ah) means value/worth in Greek and our name is at the heart of our ethos. We believe you shouldn't have to break the bank to own a high quality, Swiss made timepiece. Our goal is to deliver a lot of watch for the money. If you're a watch enthusiast, you get it. If you're new to watches, we'd encourage you to do your own research—compare our specs against other premium Swiss brands to see the value we deliver.
expert craftsmanship
AXIA Timepieces are designed in the US and hand-built by the same engineers who assemble other luxury Swiss watch brands in the legendary Alps town of Alle, where watchmakers have honed their craft for generations. AXIA Timepieces are also powered by the same movements as many of those brands. Premium watches without the premium price.
enduring quality
We pay painstaking attention to every detail. From our designs and the components we use, to the customer service we deliver, our goal is to exceed expectations in everything we do. AXIA means value/worth in Greek and is at the heart of our ethos. Every Timepiece is built to last. In fact, just like the Parthenon outlasted the ancient Greeks, your AXIA Timepiece will probably outlast you.
Don't just take our word for it
“The watches are beautiful. I really appreciate you having those made. They are without a doubt my favorites. The quality and craftsmanship shows in every detail. You have a wonderful product. Thank you again.”
"I received the watch over the weekend. I cannot express how impressed I am by it, and how happy I am. It is truly the exemplar this space has always deserved, but never had before. Thanks!”
“Received my watch yesterday! Its even better than I expected! The quality and workmanship are exceptional! I will wear it with pride. Thank you and AXIA for a priceless keepsake!
“Just received the watch, wanted to reach out to let you know that it’s beautiful, love the attention to detail. Presentation is top notch! The pictures online are great but wow it’s awesome in person. Thanks so much for your help!”
"John, Wow! we were blown away! Even more beautiful than we had hoped! thanks so much!!"
"John, My watch arrived today and I just wanted to say how much I love It. Thank you again for producing a quality timepiece to commemorate my college years. something tells me I'll be a repeat customer."
