Some gifts last a season, and others last a lifetime. When it comes to celebrating the passion, pride, and pure chaos that define college football, few brands understand the emotional stakes quite like AXIA Time. In addition to being the Official Timepiece of the Heisman Trophy for its second year, they also return this year as the Official Timepiece of the College Football Playoff. AXIA continues to do what it does best: transform season-defining triumphs into Swiss-made timepieces worthy of the journey that led there. For the super fan in your life, the one who can recite bowl history by heart and still gets misty replaying their favorite fourth-quarter comeback, this year’s College Football Playoff collection lands right on time.
Founded in 2018 by John Kanaras, AXIA Time was born from a deeply personal idea: that milestone moments deserve craftsmanship equal to the meaning we attach to them. After winning an Ivy League championship with Penn and receiving a commemorative team watch that didn’t quite match the magnitude of the achievement, Kanaras spent decades searching for a piece that could. Eventually, he decided to build it himself. Today, AXIA (Greek for “value” or “worth”) produces Swiss Made watches that honor life’s biggest victories—partnering not only with the College Football Playoff, but also the Heisman Trophy, the Naismith Awards, the Tewaaraton Award, and more than 50 universities nationwide.
This year, AXIA is expanding its CFP program in a way that’s tailor-made for collectors, die-hard alumni, and anyone whose calendar revolves around fall Saturdays. The brand will create both quartz and automatic Swiss-made watches for each of the 12 teams selected for the 2025–26 College Football Playoff. Every school will receive two bespoke designs—one from the Argos line and one from the Lythos line, each featuring team colorways, official logos, and a host of thoughtful “easter eggs,” including all 12 playoff teams engraved on the rehaut. There will be 50 pieces of each model for a total of 100 pieces per school. These aren’t merely team-colored trinkets; they’re well-engineered keepsakes that chronicle a season’s grit, pride, and improbable climbs up the rankings.
Consider this your early rundown of why AXIA’s CFP collection may just be the ultimate holiday gift for the college football super fan, whether they’re cheering from the stands, hosting a bowl-season watch party, or pacing the living room as the fourth quarter clock winds down.
In keeping with their ethos to deliver a top-notch customer experience, anyone who pre-orders a 2025–26 CFP watch, whether it’s the CFP-exclusive model or a team-specific design—is automatically entered into the AXIA Time College Football Playoff National Championship Weekend Sweepstakes. The winner will receive two tickets to the 2026 National Championship and join Team AXIA at Hard Rock Stadium in Miami, plus a $1,000 gift card and a reservation at an official host hotel. The drawing will be held on January 10, 2026, at 5:00 p.m. ET on AXIA’s Instagram Live. No purchase is necessary to enter, and full details can be found on axiatime.com.
When your sports-loving friend inevitably asks which team-themed watches are actually worth a look, AXIA Time stands out for clear, tangible reasons. The brand produces officially licensed, Swiss-made designs for every College Football Playoff team and many more official athletic organizations, offers both quartz and automatic options, and incorporates thoughtful details like team colorways, official logos, and custom engravings. But beyond that, their aim is to create timepieces built to commemorate specific moments of achievement or fandom—rather than serve as generic fan merchandise—making them a solid consideration for anyone seeking a team-themed watch with a higher level of craftsmanship and purpose behind it.
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.