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Establishing Timepieces Within Global Football Licensing The introduction of official timepieces into the FIFA World Cup licensing ecosystem represents a notable evolution in how the tournament’s commercial identity is expressed. Through its partnership with FIFA World Cup 2026, AXIA Time becomes the first watchmaker to participate in the competition’s Official Licensed Products program. This development expands the scope of tournament merchandise beyond traditional apparel and accessories, positioning horology as a medium through which the event’s history and cultural reach can be interpreted. This shift reflects broader changes in how global sporting events engage with collectors and enthusiasts. As audiences seek more enduring forms of memorabilia, timepieces offer a tangible link to specific moments in sporting history. Unlike ephemeral merchandise, watches are designed to persist, accumulating meaning over time. By integrating watchmaking into the FIFA World Cup framework, AXIA Time aligns the tournament with a category that emphasizes longevity, craftsmanship, and narrative continuity. The 2026 edition of the tournament, hosted across North America, provides an appropriate context for this expansion. As one of the largest and most widely viewed sporting events in the world, the FIFA World Cup operates as both a competition and a cultural phenomenon. The introduction of licensed watches acknowledges this dual role, offering products that function as both functional objects and commemorative artifacts.Structuring a Collection Around National Identity and Legacy The AXIA Time FIFA World Cup 2026 collection is organized around 14 distinct designs, each reflecting a specific aspect of the tournament’s history and global influence. Seven of these designs are dedicated to nations that have previously won the competition or hold significant positions within the sport’s international landscape. This approach situates the watches within a broader narrative of achievement and legacy, connecting individual pieces to the historical trajectory of football. By focusing on national identity, the collection taps into one of the core dynamics of the FIFA World Cup. The tournament’s structure, which brings together teams from across the globe, creates a framework in which national representation is central. Translating this dynamic into watch design involves more than the application of colors or symbols; it requires an understanding of how identity is expressed through visual and material elements. The remaining designs expand this perspective, incorporating themes that reflect the tournament itself. These pieces serve as collective representations, capturing the shared experience of the event rather than focusing on individual teams. This dual structure—combining nation-specific and tournament-wide designs—ensures that the collection addresses multiple dimensions of the FIFA World Cup’s cultural significance.Differentiating Models Through Movement and Construction The collection is divided into three primary models, each defined by its movement type, material composition, and intended use. This segmentation allows AXIA Time to address different segments of the market while maintaining a consistent design language across the range. The ARGOS model functions as the flagship offering, incorporating a Swiss-made ETA 2824 automatic movement. This caliber is widely recognized for its reliability and precision, making it a common choice in mechanical watchmaking. The inclusion of an exhibition caseback provides visibility into the movement, reinforcing the connection between the watch’s external design and its internal mechanics. This feature aligns with the expectations of collectors who value transparency and craftsmanship. The ENOSI model introduces a different set of priorities, emphasizing versatility and everyday wearability. Equipped with a Sellita SW200 automatic movement, it maintains Swiss manufacturing standards while adopting a more understated aesthetic. The use of an Italian leather strap contributes to its comfort and adaptability, allowing it to transition between formal and casual contexts. This model reflects a broader trend in watch design, where functionality is balanced with aesthetic restraint. The KOSMOS model represents the most accessible entry point within the collection. Utilizing a Miyota quartz movement, it prioritizes accuracy and ease of maintenance. The bioceramic case introduces a lightweight and durable alternative to traditional materials, while the FKM rubber strap enhances practicality. This configuration positions the KOSMOS as a contemporary option, designed for users who value convenience without sacrificing design integrity. Material Selection and the Role of Craftsmanship Material choice plays a central role in defining the identity of each model. In the ARGOS and ENOSI lines, traditional watchmaking materials such as stainless steel and leather are employed to reinforce their connection to established horological practices. These materials are selected not only for their durability but also for their capacity to age gracefully, contributing to the long-term value of the watches. The KOSMOS model’s use of bioceramic reflects a different set of priorities. This material, which combines ceramic with polymer components, offers a balance of strength and flexibility. Its inclusion signals an openness to innovation within the collection, demonstrating how contemporary materials can coexist with traditional techniques. Across all models, the emphasis on Swiss manufacturing underscores a commitment to quality and precision. Swiss watchmaking has long been associated with rigorous standards and attention to detail, attributes that align with the expectations of both collectors and general consumers. By situating its production within this context, AXIA Time reinforces the credibility of the collection. Limited Production and Collector-Oriented Design The decision to produce the watches in limited quantities introduces an element of exclusivity that is central to their appeal. Limited production runs create a sense of scarcity, encouraging engagement from collectors who value rarity as a component of value. This approach is further reinforced by the introduction of Collector Box sets, which are individually numbered and tailored to specific countries. Each Collector Box set includes three watches corresponding to a particular national theme, housed within a hand-painted case developed in collaboration with sports artist Lili Cantero. This integration of visual art into the packaging extends the narrative of the collection, transforming the box itself into a collectible object. The use of hand-painted elements introduces a level of variation, ensuring that each set possesses unique characteristics. This focus on collectibility aligns with broader trends in both watchmaking and sports memorabilia. As consumers increasingly seek products that offer both functional and symbolic value, limited-edition items provide a means of satisfying these dual objectives. The AXIA Time collection leverages this dynamic, positioning its watches as objects that can be appreciated across multiple dimensions. Commemorating Achievement Through the Champions Edition The planned release of a FIFA World Champions edition following the conclusion of the tournament introduces a temporal dimension to the collection. This model will commemorate the winning nation, creating a direct link between the outcome of the competition and the evolution of the product line. By tying the release to a specific event, AXIA Time ensures that the watch carries a distinct historical reference. The opportunity for collectors to upgrade their existing ARGOS or ENOSI pieces to the Champions edition adds an additional layer of engagement. This mechanism encourages ongoing interaction with the collection, extending its relevance beyond the initial purchase. It also reflects a broader shift toward dynamic product ecosystems, where items evolve in response to external events. From a design perspective, the Champions edition is likely to incorporate elements that distinguish it from the standard models, potentially including unique markings or materials. These features will reinforce its status as a commemorative piece, differentiating it within the broader collection. Positioning Within the Global Watch Market The AXIA Time FIFA World Cup 2026 collection occupies a distinct position within the global watch market, bridging the gap between traditional horology and licensed merchandise. While sports-themed watches are not new, the integration of Swiss manufacturing standards and limited-edition production elevates the category, aligning it more closely with established watchmaking practices. This positioning reflects an understanding of how consumer expectations have evolved. Buyers are increasingly interested in products that offer both technical quality and cultural relevance. By combining these attributes, AXIA Time creates a collection that appeals to a diverse audience, from dedicated watch collectors to football enthusiasts. The tiered pricing structure further supports this strategy, ensuring that the collection is accessible at multiple levels. By offering models that vary in complexity and cost, AXIA Time accommodates different preferences while maintaining a consistent design ethos.Conclusion and Continuing Engagement The AXIA Time FIFA World Cup 2026 collection represents a considered expansion of the tournament’s licensed product ecosystem. By introducing timepieces that combine Swiss craftsmanship with culturally informed design, the partnership establishes a new category within football-related merchandise. The collection’s structure, material choices, and limited production strategy collectively contribute to its identity as both a functional product and a commemorative object. As the tournament approaches, the relevance of these watches is likely to increase, particularly among audiences seeking tangible connections to the event. The planned release of the Champions edition further extends this engagement, ensuring that the collection remains dynamic and responsive to the competition’s outcome. For those interested in exploring the AXIA Time FIFA World Cup 2026 collection in greater detail, including model specifications and availability, the official AXIA Time platform provides the most comprehensive and current information.

Founder and CEO John Kanaras discusses the brand's official FIFA World Cup 2026 collection, Swiss Made design, and the power of preserving global sports memories.AXIA Time Makes Historic Memories With FIFA Watches The FIFA World Cup 2026 is already shaping up to be one of the most significant global sporting moments in modern history. Hosted across the United States, Canada, and Mexico, the tournament legacy brings together nations, cultures, cities, and fan bases in a way only football can. For AXIA Time Founder and CEO John Kanaras, it also represents something deeply personal: a chance to turn a historic global moment into something fans can wear, keep, and, one day, pass down. AXIA Time recently announced the addition of FIFA World Cup 2026 Official Licensed timepieces to its growing portfolio of commemorative Swiss-made designs. The collection marks the first time timepieces have been introduced as part of the official licensed products program, creating a major milestone for the company and a fresh category within World Cup collectibles. For AXIA, the opportunity is not simply about entering the global football market. It is about honoring moments that people never want to lose. The Hype Magazine got some time from Kanaras to discuss this benchmark moment in the World Cup, and fashion/style/lifestyle history! At AXIA, we have always believed that the moments we wish would last forever are exactly the ones worth preserving. The FIFA World Cup is the perfect embodiment of that philosophy. A First For FIFA World Cup Licensing The World Cup has long inspired jerseys, scarves, trading cards, memorabilia, and countless fan keepsakes. AXIA’s entry into the official licensed products program introduces a different kind of collectible, one built around craftsmanship, daily wear, and long-term emotional value. Kanaras sees the milestone as both a business breakthrough and a sign of changing consumer expectations. It is a significant milestone for us, but I also think it reflects something bigger happening in the market. There is a growing recognition that people want to commemorate major moments in a way that actually matches the meaning of the experience. That idea sits at the center of AXIA’s brand identity. The company has built its reputation on heirloom-quality watches designed to mark defining achievements, including partnerships connected to the College Football Playoff, the Heisman Trophy, the Naismith Awards, and the Tewaaraton Award. For Kanaras, a Swiss-made watch carries a different weight than a traditional souvenir. A Swiss-Made watch worn daily is not a souvenir. It is a living artifact. Turning National Pride Into Design The FIFA World Cup is not just a tournament. It is a cultural event powered by identity, pride, memory, and emotion. AXIA’s challenge was to translate that scale into watches that could speak to longtime supporters and new fans alike. Kanaras said the design process first began with flag-inspired concepts. That approach made sense at the start, but the team soon realized that flags alone did not fully capture how fans connect with their national teams.  When you are a fan of the Brazilian national team, or the USMNT, or Argentina, you are not rooting for a flag. You are rooting for that team: their colors, their crest, the specific visual language they’ve carried across decades of tournaments and moments. That realization sent AXIA back into the design process. The final direction focused on team colors, visual identity, and layered details that connect each watch to the 2026 tournament. Every piece has layers. A Personal Standard Behind The Brand John Kanaras Penn State Goalie 1988 – Photo sourced from Insidelacrosse.com (archive photo) AXIA’s origin story traces back to Kanaras’ own athletic experience. In 1988, he was a member of the University of Pennsylvania lacrosse team that made an unexpected run to the Final Four. Kanaras played goalie, and his Quakers faced eventual champion Syracuse, losing a tight 11-10 battle. That season became part of the company’s deeper understanding of teamwork, self-belief, resilience, and the importance of honoring shared achievement. That experience also shaped Kanaras’ belief that milestone moments deserve objects that can match their emotional meaning. I know what it means to go through something meaningful with a group of people, to share a journey, a season, a pursuit, and to want an object that can hold all of that. That standard became the foundation for AXIA. It also raised the stakes for the FIFA World Cup collection. These are matches that define national identity, that people watch in living rooms and stadiums across the world, that stay with them for the rest of their lives. Our job was to make something worthy of that weight. Honoring The Host Countries With the 2026 tournament taking place across the United States, Canada, and Mexico, the host countries carry special meaning in the collection. AXIA is creating designs that recognize their role in this World Cup while also welcoming diverse fans into the experience. The host countries have dedicated designs that honor their role in this tournament, particularly for nations that have not had the opportunity to host in decades. For him, host country designs also needed to work across generations and levels of fandom. Some buyers will be lifelong football supporters. Others may be experiencing the tournament up close for the first time in their own cities or countries. For the die-hard supporter, there is depth and craft and storytelling in every detail. For the person who is new to the tournament, who wants something to mark this moment in their city, their country, their memory, these are accessible and beautiful and immediately meaningful. Craftsmanship, Memory, And Heirloom Value The emotional language around AXIA is intentional. Kanaras noted that the word AXIA comes from the Greek for value or worth, a fitting foundation for a brand built around meaningful keepsakes. Our first commitment is always to product quality. Swiss Made craftsmanship, premium materials, precision that holds up over time. If the object does not have intrinsic value, the emotional layer has nothing to attach to.  When something is both well-made and deeply resonant, people do not put it away. They wear it, they show it, and eventually they pass it down. The Stories AXIA Chose First The initial collection includes designs honoring host countries, World Cup-winning nations, countries of football significance, and the tournament itself. Kanaras said choosing which nations and stories to represent first was one of the hardest decisions the company made.  The criteria we landed on were: the three host nations, past World Cup champions who are competing in 2026, and nations whose global significance in the sport is growing, specifically teams with passionate fan bases whose story deserves to be told. Still, he emphasized that the collection can evolve.  If a fan’s country is not in the current collection, they can reach out to us directly at info@axiatime.com and make the case. We are listening. Lili Cantero Adds A Fine-Art Layer The Collector Box Sets add another element to the release through hand-painted work by sports artist Lili Cantero, a renowned Paraguayan artist and designer who has gained international fame for her hyper-realistic, hand-painted sports gear. Often called “The Sports Artist,” she bridges the gap between fine art and professional athletics. The box sets feature three watches designed for the respective country’s collection, with artwork that brings a fine-art presence into the licensed product space.     Lili is one of the most celebrated sports artists working today. For AXIA, the opportunity to collaborate with her was about elevating the Collector Box Sets into something truly rare. That detail matters because the collection is not only about watches. It is also about presentation, storytelling, and collector value.     You are not getting a licensed product in a printed box. You are getting the full AXIA watch collection for a nation, housed in a hand-painted box by one of soccer’s most significant artists. The Realization Of A Global Moment For AXIA AXIA has already served universities, championship teams, service organizations, and individuals celebrating major achievements. The FIFA World Cup partnership expands that mission onto a much larger stage.     This is the moment AXIA becomes an international brand. For a company designed in the United States and built around Swiss-made craftsmanship, the World Cup creates new visibility and new reach. It also validates the original idea behind the brand: That defining moments deserve to be preserved with care.     Being trusted by an organization of FIFA’s stature to deliver official licensed products is an enormous validation, and it opens doors that simply were not open before. Making A Moment Last Forever The FIFA World Cup 2026 will create countless memories. Some will happen in packed stadiums. Others will happen in living rooms, sports bars, neighborhood gatherings, and family watch parties across the world. AXIA’s goal is to give those memories a physical form.     We hope a glance at the wrist brings them right back. The goals, the misses, the penalties. The moment they screamed, whether at the television or in the stands, and who was next to them when they did. That is where the collection finds its emotional center. It is not just about who wins, although history will certainly remember that. It is about how people felt while watching, who they shared it with, and where they were when the tournament became personal. For AXIA Time, that is the real power of the World Cup. It does not simply measure time. It marks it…definitively imo.

The Swiss-made watches for the upcoming global soccer tournament will drop at the beginning of May.  On Monday, New York-based, Swiss-made watch company Axia Time said it is the official licensed timepiece of the 2026 FIFA World Cup. The new collection is the first time that timepieces have been part of the official licensed products program for the FIFA World Cup. The watches will commemorate the history, identity and global impact of the global soccer tournament, with 14 distinct designs. Seven of the designs will honor the countries that have previously won: Brazil, Uruguay, Argentina, France, Spain, Germany and England.    Other designs for nations with significant global reach include Japan, Morocco, Portugal and the Netherlands, alongside the three host nations for the summer’s tournament: Canada, Mexico and the U.S. A final FIFA World Cup design rounds out the collection — after the competition, Axia will release a FIFA World Champions edition to honor the victorious nation. Axia Time said this portfolio expansion reflects the brand’s “growing role in creating heirloom-quality timepieces for organizations seeking to mark historic and meaningful shared moments.” For the 2026 FIFA World Cup, the brand said the tournament is a sense of collective emotions with billions of spectators sharing their pride, identity and connection.  Each of the 14 countries’ timepieces in the new collection will be available in three designs. The Axia Time Argos model features an ETA 2824 mechanical movement with exhibition caseback. The unisex Enosi model is vintage-inspired with a Sellita SW200 automatic movement with an Italian leather Saffiano strap. And the Kosmos watch has a Miyota quartz movement, bioceramic case and rubber strap. The watches will be released in limited quantities, including 80 individual pieces per country for each of the individual Argos and Enosi models and 400 pieces per country for the Kosmos. Twenty individual numbered collector boxes will be released for each country, with three of the watches for the country’s collection, hand-painted by sports artist Lili Cantero. “The FIFA World Cup is one of the most-watched sporting events in the world. Billions of people will tune in, united by pride, passion and national identity. At Axia, we believe moments like this deserve to be remembered in a way that lasts. It’s an honor to create timepieces that capture a moment that matters deeply and give people a way to carry that experience with them for years to come,” said John Kanaras, founder and chief executive officer of Axia Time.

Establishing Timepieces Within Global Football Licensing The introduction of official timepieces into the FIFA World Cup licensing ecosystem represents a notable evolution in how the tournament’s commercial identity is expressed. Through its partnership with FIFA World Cup 2026, AXIA Time becomes the first watchmaker to participate in the competition’s Official Licensed Products program. This development expands the scope of tournament merchandise beyond traditional apparel and accessories, positioning horology as a medium through which the event’s history and cultural reach can be interpreted. This shift reflects broader changes in how global sporting events engage with collectors and enthusiasts. As audiences seek more enduring forms of memorabilia, timepieces offer a tangible link to specific moments in sporting history. Unlike ephemeral merchandise, watches are designed to persist, accumulating meaning over time. By integrating watchmaking into the FIFA World Cup framework, AXIA Time aligns the tournament with a category that emphasizes longevity, craftsmanship, and narrative continuity. The 2026 edition of the tournament, hosted across North America, provides an appropriate context for this expansion. As one of the largest and most widely viewed sporting events in the world, the FIFA World Cup operates as both a competition and a cultural phenomenon. The introduction of licensed watches acknowledges this dual role, offering products that function as both functional objects and commemorative artifacts. Structuring a Collection Around National Identity and Legacy The AXIA Time FIFA World Cup 2026 collection is organized around 14 distinct designs, each reflecting a specific aspect of the tournament’s history and global influence. Seven of these designs are dedicated to nations that have previously won the competition or hold significant positions within the sport’s international landscape. This approach situates the watches within a broader narrative of achievement and legacy, connecting individual pieces to the historical trajectory of football. By focusing on national identity, the collection taps into one of the core dynamics of the FIFA World Cup. The tournament’s structure, which brings together teams from across the globe, creates a framework in which national representation is central. Translating this dynamic into watch design involves more than the application of colors or symbols; it requires an understanding of how identity is expressed through visual and material elements. The remaining designs expand this perspective, incorporating themes that reflect the tournament itself. These pieces serve as collective representations, capturing the shared experience of the event rather than focusing on individual teams. This dual structure—combining nation-specific and tournament-wide designs—ensures that the collection addresses multiple dimensions of the FIFA World Cup’s cultural significance. Differentiating Models Through Movement and Construction The collection is divided into three primary models, each defined by its movement type, material composition, and intended use. This segmentation allows AXIA Time to address different segments of the market while maintaining a consistent design language across the range. The ARGOS model functions as the flagship offering, incorporating a Swiss-made ETA 2824 automatic movement. This caliber is widely recognized for its reliability and precision, making it a common choice in mechanical watchmaking. The inclusion of an exhibition caseback provides visibility into the movement, reinforcing the connection between the watch’s external design and its internal mechanics. This feature aligns with the expectations of collectors who value transparency and craftsmanship. The ENOSI model introduces a different set of priorities, emphasizing versatility and everyday wearability. Equipped with a Sellita SW200 automatic movement, it maintains Swiss manufacturing standards while adopting a more understated aesthetic. The use of an Italian leather strap contributes to its comfort and adaptability, allowing it to transition between formal and casual contexts. This model reflects a broader trend in watch design, where functionality is balanced with aesthetic restraint. The KOSMOS model represents the most accessible entry point within the collection. Utilizing a Miyota quartz movement, it prioritizes accuracy and ease of maintenance. The bioceramic case introduces a lightweight and durable alternative to traditional materials, while the FKM rubber strap enhances practicality. This configuration positions the KOSMOS as a contemporary option, designed for users who value convenience without sacrificing design integrity. Material Selection and the Role of Craftsmanship Material choice plays a central role in defining the identity of each model. In the ARGOS and ENOSI lines, traditional watchmaking materials such as stainless steel and leather are employed to reinforce their connection to established horological practices. These materials are selected not only for their durability but also for their capacity to age gracefully, contributing to the long-term value of the watches. The KOSMOS model’s use of bioceramic reflects a different set of priorities. This material, which combines ceramic with polymer components, offers a balance of strength and flexibility. Its inclusion signals an openness to innovation within the collection, demonstrating how contemporary materials can coexist with traditional techniques. Across all models, the emphasis on Swiss manufacturing underscores a commitment to quality and precision. Swiss watchmaking has long been associated with rigorous standards and attention to detail, attributes that align with the expectations of both collectors and general consumers. By situating its production within this context, AXIA Time reinforces the credibility of the collection. Limited Production and Collector-Oriented Design The decision to produce the watches in limited quantities introduces an element of exclusivity that is central to their appeal. Limited production runs create a sense of scarcity, encouraging engagement from collectors who value rarity as a component of value. This approach is further reinforced by the introduction of Collector Box sets, which are individually numbered and tailored to specific countries. Each Collector Box set includes three watches corresponding to a particular national theme, housed within a hand-painted case developed in collaboration with sports artist Lili Cantero. This integration of visual art into the packaging extends the narrative of the collection, transforming the box itself into a collectible object. The use of hand-painted elements introduces a level of variation, ensuring that each set possesses unique characteristics. This focus on collectibility aligns with broader trends in both watchmaking and sports memorabilia. As consumers increasingly seek products that offer both functional and symbolic value, limited-edition items provide a means of satisfying these dual objectives. The AXIA Time collection leverages this dynamic, positioning its watches as objects that can be appreciated across multiple dimensions. Commemorating Achievement Through the Champions Edition The planned release of a FIFA World Champions edition following the conclusion of the tournament introduces a temporal dimension to the collection. This model will commemorate the winning nation, creating a direct link between the outcome of the competition and the evolution of the product line. By tying the release to a specific event, AXIA Time ensures that the watch carries a distinct historical reference. The opportunity for collectors to upgrade their existing ARGOS or ENOSI pieces to the Champions edition adds an additional layer of engagement. This mechanism encourages ongoing interaction with the collection, extending its relevance beyond the initial purchase. It also reflects a broader shift toward dynamic product ecosystems, where items evolve in response to external events. From a design perspective, the Champions edition is likely to incorporate elements that distinguish it from the standard models, potentially including unique markings or materials. These features will reinforce its status as a commemorative piece, differentiating it within the broader collection. Positioning Within the Global Watch Market The AXIA Time FIFA World Cup 2026 collection occupies a distinct position within the global watch market, bridging the gap between traditional horology and licensed merchandise. While sports-themed watches are not new, the integration of Swiss manufacturing standards and limited-edition production elevates the category, aligning it more closely with established watchmaking practices. This positioning reflects an understanding of how consumer expectations have evolved. Buyers are increasingly interested in products that offer both technical quality and cultural relevance. By combining these attributes, AXIA Time creates a collection that appeals to a diverse audience, from dedicated watch collectors to football enthusiasts. The tiered pricing structure further supports this strategy, ensuring that the collection is accessible at multiple levels. By offering models that vary in complexity and cost, AXIA Time accommodates different preferences while maintaining a consistent design ethos. Conclusion and Continuing Engagement The AXIA Time FIFA World Cup 2026 collection represents a considered expansion of the tournament’s licensed product ecosystem. By introducing timepieces that combine Swiss craftsmanship with culturally informed design, the partnership establishes a new category within football-related merchandise. The collection’s structure, material choices, and limited production strategy collectively contribute to its identity as both a functional product and a commemorative object. As the tournament approaches, the relevance of these watches is likely to increase, particularly among audiences seeking tangible connections to the event. The planned release of the Champions edition further extends this engagement, ensuring that the collection remains dynamic and responsive to the competition’s outcome. For those interested in exploring the AXIA Time FIFA World Cup 2026 collection in greater detail, including model specifications and availability, the official AXIA Time platform provides the most comprehensive and current information.

WARREN, NJ, APRIL 27, 2026 – AXIA Time (AXIA), creator of heirloom-quality, Swiss Made timepieces that honor life’s defining achievements, today announced the addition of FIFA World Cup 2026™ Official Licensed timepieces to its growing portfolio of commemorative designs. The collection marks the first time that timepieces have been introduced as part of the FIFA World Cup 2026™ Official Licensed Products program.  As part of the program, AXIA will create Swiss Made watches to encompass the history, identity, and global impact of the FIFA World Cup™. The collection includes 14 distinct watch designs. Seven designs will honor countries that have previously won the FIFA World Cup™: Brazil, Uruguay, Argentina, France, Spain, Germany, and England.  Additional designs will recognize globally significant football nations, including Japan, Morocco, Portugal, and the Netherlands, alongside the host nations of the 2026 tournament: Canada, Mexico, and the United States. A final FIFA World Cup™ design will commemorate the tournament itself. The project reflects AXIA’s growing role in creating heirloom-quality timepieces for organizations seeking to mark historic and meaningful shared moments. The FIFA World Cup 2026™ represents a moment of collective emotion, where billions of people experience shared pride, identity, and connection. This collection is designed to capture that moment in time, transforming it into something lasting that can be worn, remembered, and passed down. “The FIFA World Cup™ is one of the most-watched sporting events in the world. Billions of people will tune in, united by pride, passion, and national identity,” said John Kanaras, founder and CEO of AXIA Time. “At AXIA, we believe moments like this deserve to be remembered in a way that lasts. It’s an honor to create timepieces that capture a moment that matters deeply and gives people a way to carry that experience with them for years to come.” Each country in the FIFA World Cup 2026™ Collection will be available in three distinct designs.  To increase the accessibility for fans, these three designs will be available at a range of price point, allowing for varying levels of customization and craftsmanship.  The flagship ARGOS model features Swiss Made, ETA 2824 mechanical movement and exhibition caseback, built to be worn now and passed down over time. The vintage-inspired, unisex ENOSI model is also Swiss Made with a Sellita SW200 automatic movement and features an Italian leather Saffiano strap, designed for everyday wear. Lastly, the collection will also include the KOSMOS, featuring a Miyota quartz movement, a bioceramic case, and an FKM rubber strap, which was created as an accessible entry point for fans who want to commemorate the FIFA World Cup™ in a meaningful and lasting way. All timepieces will be produced in limited quantities, including 80 individual pieces per country for each of the individual ARGOS and ENOSI models, and 400 pieces per country for the KOSMOS. In addition to the individual pieces available, AXIA will release 20 individually numbered Collector Box Sets for each country.  Each box set will feature the three watches designed for the respective country’s collection. Every box will be hand-painted by sports artist Lili Cantero, with artwork customized to reflect the identity and heritage of the respective country. Designed as true collector pieces, these sets further elevate the collection’s focus on artistry, storytelling, and permanence. Following the conclusion of the competition, AXIA will also release a FIFA World Champions edition to honor the achievement of the nation that lifts the FIFA World Cup™ Official Trophy. Collectors who purchase a country-specific ARGOS or ENOSI timepiece will have the opportunity to upgrade to the FIFA World Champions edition at no additional cost if their selected nation wins the tournament, ensuring each piece can evolve alongside the moment it was designed to commemorate. Across all options, each watch will feature AXIA’s signature approach to ultra-custom storytelling through design, transforming the emotion and identity of the FIFA World Cup™ into a tangible keepsake. Elements will incorporate national identity, FIFA World Cup™ iconography, and subtle design details that reference the tournament’s history and symbolism. From the dial to the crown, case, and engraved elements within the watch itself, each piece will be designed to reflect pride, heritage, and global significance of the tournament. Country-specific designs will be released in a series of staggered drops beginning in May. Fans may register their interest by team on the AXIA website to receive access to a 48-hour pre-sale window ahead of each release. For more information, visit www.axiatime.com. About AXIA Time AXIA Time creates heirloom-quality, custom timepieces that honor life’s defining achievements. Guided by axia (value), philotimo (integrity and doing right by others), and the spirit of Ithaka (finding meaning in the journey), AXIA designs watches meant to be worn, cherished, and passed down. Every piece is crafted with Swiss Made movements, premium materials, and meticulous attention to detail, reflecting a commitment to quality, care, and personal service. From universities and championship teams to individuals marking once-in-a-lifetime moments, AXIA Time builds watches that capture a story and keep it close.AXIA Time. Made for the moment. Built for forever.  © FIFA, FIFA's Official Licensed Product Logo, and all brand elements, designs and trade names of FIFA and FIFA's tournaments, events and products are copyrights and/or trademarks of FIFA.

National Championship timepieces and ultra-limited, coach-signed collector sets now available to commemorate the season Hoosiers will talk about forever WARREN, N.J., Jan. 28, 2026 /PRNewswire/ -- Every championship season has its moments. The throw that silences a stadium. The drive that turns belief into destiny. The season that becomes legend. For Indiana fans, 2025 will always be remembered for the Hoosiers' historic run capped by a national championship victory that will live on in highlight reels, living rooms, and now, in time itself. To celebrate this historic season, AXIA Time (AXIA), Official Timepiece of the College Football Playoff, released its Indiana National Championship Timepiece Collection, honoring the defining plays, the championship road, and the players and fans who made this season unforgettable. Also available is an ultra-limited collaboration with Head Coach Curt Cignetti, with signed collector-grade display box sets to preserve this moment in Hoosier history.   "At AXIA Time, we live to commemorate moments like this," said John Kanaras, Founder and CEO of AXIA Time. "Our National Championship designs were created to honor Indiana's journey and give the Hoosier community a piece of history that can be worn, cherished, and passed down." A Season Etched in Steel and Sapphire The Indiana National Champions Collection is available in three Swiss Made designs: Argos Automatic – 42mm Argos Automatic – 38mm (unisex) Lythos Quartz – 42mm Each timepiece is crafted with solid stainless-steel cases, sapphire crystal with anti-reflective coating, and high-precision Swiss movements—built not just to be worn, but to be handed down. Every detail tells the story of Indiana's championship journey: "Hoosiers" circling the dial, anchored by the Indiana trident at 12 o'clock "2026 National Champions" permanently marking the achievement The trident engraved on the crown and framed in the outline of Indiana on the buckle The full championship road etched into the rehaut, recording BIG TEN Champions at 12 o'clock and the final scores from the Rose Bowl, Peach Bowl, and National Championship—like a box score you can wear on your wrist The Coach-Signed Collector's Set For fans who want something as rare as the season itself, AXIA partnered with Coach Curt Cignetti to create an ultra-limited, signed display box set. Each set includes: An Indiana National Championship watch A hand-crafted walnut display box, bearing Coach Cignetti's third-party authenticated signature A vial of authentic championship-game confetti, preserved from the night Indiana sealed its place in history From Game-Winning Plays to a Lifetime on the Wrist Whether you remember the season by Mendoza's Heisman moment, the final drive that sealed the title, or the roar of Memorial Stadium when belief became reality, AXIA's National Championship Collection gives Hoosiers a way to carry that feeling forward—long after the confetti is swept away. The Indiana National Champions Collection and limited, coach-signed box sets are available in strictly limited quantities. Learn more or secure your piece of Hoosier championship history at www.axiatime.com. About AXIA Time AXIA Time creates heirloom-quality, Swiss Made timepieces that honor life's defining achievements. Guided by axia (value), philotimo (integrity and doing right by others), and the spirit of Ithaka (finding meaning in the journey), AXIA designs watches meant to be worn, cherished, and passed down. From championship teams to once-in-a-lifetime milestones, AXIA builds watches that don't just tell time—they tell stories. AXIA Time. Made for the Moment. Built for Forever.

Ultra-limited, Swiss Made commemorative designs honor Indiana University's first Heisman Trophy Winner WARREN, N.J., Dec. 18, 2025 /PRNewswire/ -- AXIA Time (AXIA), creator of heirloom-quality, Swiss Made timepieces that honor life's defining achievements, today announced an exclusive partnership with 2025 Heisman Trophy winner Fernando Mendoza to launch a special edition commemorating Indiana University's first-ever Heisman Trophy winner. Produced in ultra-limited quantities, the collection celebrates a historic moment in Indiana football history and the journey that led to it. The Fernando Mendoza Heisman Trophy Timepiece collection includes two ultra-custom designs: the Titanium 5 DIASIMOS, the model worn by Mendoza when he won the Heisman Trophy, and the 316L stainless steel ARGOS, created for fans to commemorate this historic milestone. The Fernando Mendoza Heisman Trophy Timepieces are available for purchase now in limited quantities per design. For more information or to purchase, visit www.axiatime.com/mendoza. "At AXIA Time, we believe the most meaningful moments aren't just about the achievement itself, but also about the people, places, and belief that carried you there," said John Kanaras, founder and CEO of AXIA Time. "It's an honor to partner with Fernando Mendoza to preserve a moment that means so much to him, to Indiana University, and to generations of Hoosiers. This celebration is exactly what AXIA Time was created to do: Mark life's defining achievements and keep them close."   The Fernando Mendoza Heisman Trophy Timepiece collection includes two ultra-custom designs: the Titanium 5 DIASIMOS, the model worn by Mendoza when he won the Heisman Trophy, and the 316L stainless steel ARGOS, created for fans to commemorate this historic milestone. Both designs feature deeply intentional elements that reflect Mendoza's personal journey. At the 12 o'clock position on the dial, the Indiana trident appears, and is complemented with the Heisman wordmark at 6 o'clock.  The engraved rehaut (inner rim of the case) features Mendoza's engraved name. At 3 o'clock, the engraved coordinates mark the start of his football journey in Miami; at 6 o'clock, the coordinates reference Berkeley, where he began his collegiate career; and the 9 o'clock, coordinates honor Bloomington, where his journey culminated in a Heisman Trophy. The watch rotor showcases the Cuban flag to commemorate Mendoza's family heritage. Additional design details further reinforce the symbolism of the achievement. A repeating football pattern across the dial represents the teammates, coaches, family members, and fans who supported Mendoza along his journey. Each watch features a bronze-toned dial inspired by the Heisman Trophy itself, and the DIASIMOS features a square-grain alligator leather strap referencing the historic padding used in football helmets and worn by the iconic Heisman figure. To complete the commemorative experience, limited-edition autographed custom box sets are available that include a signed display box and a premium autographed football. The DIASIMOS box set will be limited to 25 pieces and will retail for $3095.  The ARGOS box set will be limited to 75 pieces and will retail for $1795.  All purchases also include a complimentary Horn Legend vest, officially branded with both the Indiana University and Heisman Trophy logos, which will ship in advance of the limited-edition watches. The Fernando Mendoza Heisman Trophy Timepieces are available for purchase now in limited quantities per design. For more information or to purchase, visit www.axiatime.com/mendoza. About AXIA TimeAXIA Time creates heirloom-quality, custom timepieces that honor life's defining achievements. Guided by axia (value), philotimo (integrity and doing right by others), and the spirit of Ithaka (finding meaning in the journey), AXIA Time designs watches meant to be worn, cherished, and passed down. Every piece is crafted with Swiss Made movements, premium materials, and meticulous attention to detail, reflecting a commitment to quality, care, and personal service. From universities and championship teams to service organizations and individuals marking once-in-a-lifetime moments, AXIA Time builds watches that capture a story and keep it close. AXIA Time. Made for the Moment. Built for Forever. SOURCE AXIA Time

Some gifts last a season, and others last a lifetime. When it comes to celebrating the passion, pride, and pure chaos that define college football, few brands understand the emotional stakes quite like AXIA Time. In addition to being the Official Timepiece of the Heisman Trophy for its second year, they also return this year as the Official Timepiece of the College Football Playoff. AXIA continues to do what it does best: transform season-defining triumphs into Swiss-made timepieces worthy of the journey that led there. For the super fan in your life, the one who can recite bowl history by heart and still gets misty replaying their favorite fourth-quarter comeback, this year’s College Football Playoff collection lands right on time. Founded in 2018 by John Kanaras, AXIA Time was born from a deeply personal idea: that milestone moments deserve craftsmanship equal to the meaning we attach to them. After winning an Ivy League championship with Penn and receiving a commemorative team watch that didn’t quite match the magnitude of the achievement, Kanaras spent decades searching for a piece that could. Eventually, he decided to build it himself. Today, AXIA (Greek for “value” or “worth”) produces Swiss Made watches that honor life’s biggest victories—partnering not only with the College Football Playoff, but also the Heisman Trophy, the Naismith Awards, the Tewaaraton Award, and more than 50 universities nationwide. This year, AXIA is expanding its CFP program in a way that’s tailor-made for collectors, die-hard alumni, and anyone whose calendar revolves around fall Saturdays. The brand will create both quartz and automatic Swiss-made watches for each of the 12 teams selected for the 2025–26 College Football Playoff. Every school will receive two bespoke designs—one from the Argos line and one from the Lythos line, each featuring team colorways, official logos, and a host of thoughtful “easter eggs,” including all 12 playoff teams engraved on the rehaut. There will be 50 pieces of each model for a total of 100 pieces per school. These aren’t merely team-colored trinkets; they’re well-engineered keepsakes that chronicle a season’s grit, pride, and improbable climbs up the rankings. Consider this your early rundown of why AXIA’s CFP collection may just be the ultimate holiday gift for the college football super fan, whether they’re cheering from the stands, hosting a bowl-season watch party, or pacing the living room as the fourth quarter clock winds down. In keeping with their ethos to deliver a top-notch customer experience, anyone who pre-orders a 2025–26 CFP watch, whether it’s the CFP-exclusive model or a team-specific design—is automatically entered into the AXIA Time College Football Playoff National Championship Weekend Sweepstakes. The winner will receive two tickets to the 2026 National Championship and join Team AXIA at Hard Rock Stadium in Miami, plus a $1,000 gift card and a reservation at an official host hotel. The drawing will be held on January 10, 2026, at 5:00 p.m. ET on AXIA’s Instagram Live. No purchase is necessary to enter, and full details can be found on axiatime.com. When your sports-loving friend inevitably asks which team-themed watches are actually worth a look, AXIA Time stands out for clear, tangible reasons. The brand produces officially licensed, Swiss-made designs for every College Football Playoff team and many more official athletic organizations, offers both quartz and automatic options, and incorporates thoughtful details like team colorways, official logos, and custom engravings. But beyond that, their aim is to create  timepieces built to commemorate specific moments of achievement or fandom—rather than serve as generic fan merchandise—making them a solid consideration for anyone seeking a team-themed watch with a higher level of craftsmanship and purpose behind it.

Brand to release ultra-limited, Swiss Made CFP and team-specific designs with exclusive pre-order benefits WARREN, N.J., Dec. 1, 2025 /PRNewswire/ -- AXIA Time (AXIA), creator of heirloom-quality, Swiss Made timepieces that commemorate defining achievements, today announced that it will once again serve as the Official Timepiece of the College Football Playoff (CFP). This marks the brand's second straight year in the role, reaffirming a partnership rooted in commemorating the pinnacle moments of the college football experience. AXIA Time will design and distribute limited-edition CFP-branded watches, along with exclusive, ultra-custom watches for each of the 12 teams selected for the 2025-26 College Football Playoff. AXIA Time will release two bespoke designs from its ARGOS and LYTHOS lines for each of the 12 playoff teams. All watches will feature both the CFP and team logos, team colorways, and many "easter eggs" throughout - including the name of each of the 12 teams engraved on the rehaut (the inner rim of the case, just above the dial). Given the ultra-custom nature of these designs, shipping will begin in mid-January.   "At AXIA Time, we believe the most meaningful moments in life aren't just about the day they happen; they're about the journey that led there," said John Kanaras, founder and CEO of AXIA Time. "Partnering with the College Football Playoff, which represents the pinnacle of college football excellence, allows us to honor each team's season of grit, pride, and belief. Our Official Timepieces give fans a way to carry that meaning with them, every day, from now on." "The College Football Playoff is built on moments of dedication, tradition, and pride, and AXIA Time captures that spirit beautifully," said Ryan Allen Hall, Senior Director of Public Events and Sponsorships at the College Football Playoff. "We're excited to once again partner with AXIA to offer these limited-edition watches to fans and teams, giving them a meaningful way to commemorate a season's journey and the achievement of reaching the playoff stage." This year's AXIA Time launch includes an expanded pre-order program. Fans can secure their team watch on December 8, one day after the 12-team College Football Playoff teams are announced. Customers who place their orders by December 14 will also receive a complimentary CFP-branded quilted vest from Horn Legend, valued at $180, delivered in time for holiday gift giving, and the watches will ship in early January. Additionally, customers whose team goes on to win the 2026 College Football Playoff National Championship can also upgrade their purchases to the exclusive National Champions design at no additional cost. Finally, any customer who pre orders any 2025-26 CFP watch, whether the CFP-exclusive design or one of the team-specific designs, will be automatically entered into the AXIA Time College Football Playoff National Championship Weekend Sweepstakes. The prize consists of two tickets to the 2026 College Football Playoff National Championship at Hard Rock Stadium in Miami, along with a $1,000 gift card and a hotel reservation at a host hotel (the cost of the hotel stay will be borne by the winner). The drawing will take place on January 10, 2026, at 5:00 p.m. ET on AXIA's Instagram Live channel. No purchase is necessary to enter, and full rules are available on axiatime.com. For more information about the AXIA Time CFP collection, visit axiatime.com/cfp26. About the College Football PlayoffThe College Football Playoff (CFP) is the event that crowns the national champion in college football. The CFP selection committee ranks the top 25 teams at the end of the regular season. The five highest ranked conference champions and the next seven highest-ranked teams will be seeded into a 12-team bracket based on the final ranking, with the four highest-ranked teams receiving a first-round bye. The teams ranked Nos. 5-12 will play in the CFP First Round, with the higher seeds hosting the lower seeds. The Playoff Quarterfinals and Playoff Semifinals rotate annually among six bowl games – the Goodyear Cotton Bowl Classic, Vrbo Fiesta Bowl, Capital One Orange Bowl, Chick-fil-A Peach Bowl, Rose Bowl Game presented by Prudential and the Allstate Sugar Bowl. The College Football Playoff National Championship will be Monday, January 19, 2026, at Hard Rock Stadium in Miami Gardens, Florida. For additional information on the College Football Playoff, visit CollegeFootballPlayoff.com or follow @CFBPlayoff on social media. About AXIA TimeAXIA Time, established in 2018, creates custom Swiss Made timepieces that commemorate life's greatest achievements. AXIA Time was born out of founder John Kanaras' love of horology and his alma mater. After helping to lead the 1988 Penn Quakers to an Ivy League Championship, the university gifted each player a championship watch. For John, the watch held great sentimental value but didn't match the significance of his journey. For 30 years, he looked for a watch of high quality and meaningful design to meet that moment. When he couldn't find what he was looking for, he built it himself. AXIA (ahk-SEE-ah) means "value" or "worth" in Greek. The company serves as the Official Timepiece for the College Football Playoff, the Heisman Trophy, the Lott Impact Trophy, the Naismith Awards and the Tewaaraton Award. AXIA also partners with over 50 universities and organizations to create commemorative timepieces that honor defining achievements. Learn more at axiatime.com. AXIA Time. Made for the Moment. Built for Forever. Follow AXIA Time on Instagram, Facebook or LinkedIn: @axiatimellc SOURCE AXIA Time

A Blog to Watch reviews our NGA Argos. Independent experts confirm Swiss Made quality, ultra-custom process, and value that matches achievement significance.

Limited Edition Box And Swiss Made Timepieces Will Tell Ohio State Football History

The Ohio State Buckeyes are the new College Football National Champions for the 2024-25 season. AXIA Time, the official timepiece of the College Football Playoffs, has created three special edition watchesto commemorate the big win: the Argos, the Lythos, and a limited release of 100 for the exclusive Diasimos design. AXIA is also releasing 14-carat gold Timē pendant necklaces limited to 100 pieces with the Ohio State logo on the front and “2024 National Champions” on the back,

The Start of AXIA TIME. From Lacrosse Victory to Timepiece Mastery. The Visionary Journey of John Kanaras. https://publuu.com/flip-book/190813/1691130/page/20

The sentimental value of a wristwatch cannot be overstated, and Axia Time was front and center of the college football world this past weekend alongside Heisman hopefuls on what was undoubtedly a memorable day. As the new Official Timepiece of the Heisman Trophy, Axia Time created a new design, Diasimos (Greek for celebrated), for the finalists and honorees of college football’s most prestigious award. The 2024-2025 season has been an exciting year noted for its parity and with certainly no shortage of talent on display.

With the CFP field unveiled, college football fans can now secure their limited-edition, heirloom-quality watches at axiatime.com   WARREN, N.J., December 10, 2024 – AXIA Time, creator of ultra-custom Swiss Made timepieces, is celebrating this year’s College Football Playoff (CFP) by producing a limited number of watches commemorating the 12 teams in contention for the national championship.   College football fans can now purchase their favorite timepieces at axiatime.com. The collection includes two officially licensed designs — the Argos and the Lythos — for each school selected to compete in College Football Playoff. AXIA Time is only producing 200 timepieces per playoff team, split evenly between the two designs.   AXIA Time, the Official Timepiece of the College Football Playoff, unveiled designs for the top CFP hopefuls last month, allowing fans to reserve their limited-edition watches early. Confidence ran highest at Indiana University, Boise State and the University of Texas, whose watches received the most reservations out of all schools still in the hunt.      “Quality timepieces and great seasons are both something to wear proudly. Die-hard college football fans now have an heirloom made to meet the moment,” said AXIA Time founder John Kanaras. “We’re going to remember this dramatic and unpredictable season for decades to come. The stories of this year’s playoff field will be told and retold as fans pass down their AXIA Time watches through the generations. That’s exactly why we’re in this business.”   Each design has been approved by its respective school, featuring the team’s logo at 12 o’clock — premium space typically used for the watchmaker’s insignia — and eye-popping colorways. The CFP wordmark appears on the bottom half of the dial.   The Argos is powered by Sellita's SW200 Elabore grade movement, which boasts a power reserve of 38 hours, is water resistant to 300 meters, and features steel hands and applied indexes filled with X1 Super-Luminova — the highest performing grade of photoluminescent material used in watchmaking today. The Argos comes on a solid three-link 316L stainless steel bracelet with a micro-adjustable buckle and DLC coating. Premium touches include an etched repeating pattern with the CFP logo, "ROAD 2 ATLANTA" on the chapter ring, and custom engraving up to 50 characters.   The Lythos is crafted from premium components and powered by a Swiss Ronda 715 quartz movement with a 10-year battery. It comes in a 316L stainless steel case and bracelet — both with DLC coating.  The top glass is sapphire crystal with anti-reflective coating and is water resistant to 100 meters.  The dial of the Lythos steals the show with a sunray finish and etched repeating pattern featuring the CFP logo and a colorway specific to each school.         In addition to the fan watches, AXIA Time has also created an Argos timepiece exclusively for the players competing in the College Football Playoff. The players' style, which is not available to the general public, features a unique sunray dial, a sapphire crystal caseback, the CFP logo at 12 o’clock, and a subtle yet striking etched football pattern that radiates out from the dial's center.   Also, as the Official Timepiece of the Heisman Trophy, Official Timepiece of the prestigious Tewaaraton Awards for college lacrosse, and the Official Timepiece of the Naismith Award for college basketball, AXIA Time has scored with these elite athletes by creating personalized timepieces of exceptional quality to commemorate life's biggest achievements and most unforgettable moments.   See the CFP 2024-25 Timepiece collection to learn more about each design, including pricing, specifications and expected delivery details.   About AXIA Time AXIA Time, established in 2018, creates custom Swiss Made automatic timepieces that commemorate life's greatest achievements. AXIA Time was born out of founder John Kanaras' love of horology, and his alma mater. After helping to lead the 1988 Penn Quakers to two Lacrosse Ivy League Championships in two years, the university gifted each player a championship watch. For John, the watch held great sentimental value, but didn't measure up to the significance of the memories they represent. For 30 years he looked for a watch of quality and design that would meet that moment. When he couldn't find what he was looking for, he built it himself.   AXIA (ahk-SEE-ah) means "value" or "worth" in Greek. From the designs and high quality of AXIA Time components to an outstanding purchase experience for customers, the heart of the company's mission is to create value for everyone it touches. Learn more at axiatime.com.   ###

First batch of designs unveiled for nearly two dozen top teams; more to be revealed in coming weeks, but only the ones for CFP's expanded field of 12 teams will reach production. Fans can reserve their favorite teams' limited-edition, heirloom-quality watches beginning today at axiatime.com, before they go on sale to the public.   WARREN, N.J., Nov. 8, 2024 /PRNewswire/ -- AXIA Time, creator of ultra-custom Swiss-made timepieces, today revealed a series of limited-edition watch designs for teams currently in the hunt for the 12-team College Football Playoff (CFP). Beginning today, college football fans can reserve their favorite timepieces from the dozens of designs — two styles for each of the top teams in the CFP Selection Committee's initial Top 25 rankings — at axiatime.com. The two styles, the Argos and Lythos, will be limited to only 100 watches apiece and are expected to sell out quickly. Additional teams' designs will be made public in the coming weeks. AXIA Time's unveiling comes amid a thrilling, topsy-turvy regular season in college football. As the Official Timepiece of the College Football Playoff, the U.S. watchmaker will ultimately engineer its limited-edition, heirloom-quality watches only for the 12 teams that make the expanded playoff field. The remaining 13 teams' designs will not be produced, adding to the intrigue of a season that has seen several big upsets and upended weekly rankings.  Also as the Official Timepiece of the Heisman Trophy, Official Timepiece of the prestigious Tewaaraton Awards for college lacrosse, and the Official Timepiece of the Naismith Award for college basketball, AXIA Time has scored with these elite athletes by creating personalized timepieces of exceptional quality to commemorate life's biggest achievements and most unforgettable moments. "College football fans across the country are wondering, 'Is this our time?' This year, dozens of teams have a legitimate shot to give their fans the answer," said AXIA Time founder John Kanaras. "AXIA Time was founded to celebrate these moments. A timepiece whose style and quality match the significance of the events they commemorate will far outlast the memorable 2024-25 season. And, like fans of these top teams, we're on the edge of our seats to find out which 12 teams will make the cut." To reserve their favorite watch, fans need only provide their contact information and select the timepiece they intend to purchase. The watches will then be available for purchase at axiatime.com on Sunday, December 8, following the release of the final rankings and seeds for the upcoming College Football Playoff. Reserving a timepiece is simple and comes with numerous benefits for each fan. By reserving a timepiece, each fan will receive: Access to the online private sale that will start on December 8, two days before the watches are made available to the general public A one-time 10% discount on all College Football Playoff designs, only valid during the private-sale period Free shipping An upgrade guarantee: If their team goes on to win the College Football Playoff National Championship, fans who reserve their timepieces early will have the option to upgrade to the National Champion design following the national championship game on January 20, 2025 To learn more about each design, including pricing, specifications and expected delivery details, visit axiatime.com. About AXIA TimeAXIA Time, established in 2018, creates custom Swiss Made automatic timepieces that commemorate life's greatest achievements. AXIA Time was born out of founder John Kanaras' love of horology, and his alma mater. After helping to lead the 1988 Penn Quakers to two Lacrosse Ivy League Championships in two years, the university gifted each player a championship watch. For John, the watch held great sentimental value, but didn't measure up to the significance of the memories they represent. For 30 years he looked for a watch of quality and design that would meet that moment. When he couldn't find what he was looking for, he built it himself. AXIA (ahk-SEE-ah) means "value" or "worth" in Greek. From the designs and high quality of AXIA Time components to an outstanding purchase experience for customers, the heart of the company's mission is to create value for everyone it touches. Learn more at axiatime.com.