Precision engineering. Expert craftsmanship. Heirloom quality.
From the Greek word διάσημος, meaning celebrated. The Diasimos is powered by Sellita’s SW300 Elaboré, a 31-jewel self-winding, automatic movement that operates at a frequency of 28,800 VpH (4Hz) and has a power reserve of 56 hours. At 40.5 mm, the Diasimos titanium #5 case with DLC coating features a split coin-edge bezel, a fine-tooth crown and a sapphire crystal caseback displaying the movement's custom rotor and protecting an engraving ring that provides dedicated space to carry your custom engraving message.
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exceptional value
AXIA (pronounced ax-EE-ah) means value/worth in Greek and our name is at the heart of our ethos. We believe you shouldn't have to break the bank to own a high quality, Swiss made timepiece. Our goal is to deliver a lot of watch for the money. If you're a watch enthusiast, you get it. If you're new to watches, we'd encourage you to do your own research—compare our specs against other premium Swiss brands to see the value we deliver.
expert craftsmanship
AXIA Timepieces are designed in the US and hand-built by the same engineers who assemble other luxury Swiss watch brands in the legendary Alps town of Alle, where watchmakers have honed their craft for generations. AXIA Timepieces are also powered by the same movements as many of those brands. Premium watches without the premium price.
enduring quality
We pay painstaking attention to every detail. From our designs and the components we use, to the customer service we deliver, our goal is to exceed expectations in everything we do. AXIA means value/worth in Greek and is at the heart of our ethos. Every Timepiece is built to last. In fact, just like the Parthenon outlasted the ancient Greeks, your AXIA Timepiece will probably outlast you.
exceptional value
AXIA (pronounced ax-EE-ah) means value/worth in Greek and our name is at the heart of our ethos. We believe you shouldn't have to break the bank to own a high quality, Swiss made timepiece. Our goal is to deliver a lot of watch for the money. If you're a watch enthusiast, you get it. If you're new to watches, we'd encourage you to do your own research—compare our specs against other premium Swiss brands to see the value we deliver.
expert craftsmanship
AXIA Timepieces are designed in the US and hand-built by the same engineers who assemble other luxury Swiss watch brands in the legendary Alps town of Alle, where watchmakers have honed their craft for generations. AXIA Timepieces are also powered by the same movements as many of those brands. Premium watches without the premium price.
enduring quality
We pay painstaking attention to every detail. From our designs and the components we use, to the customer service we deliver, our goal is to exceed expectations in everything we do. AXIA means value/worth in Greek and is at the heart of our ethos. Every Timepiece is built to last. In fact, just like the Parthenon outlasted the ancient Greeks, your AXIA Timepiece will probably outlast you.
The Sofia II walks the thin aesthetic line between elegant and sporty...The tiered blue or black dial is understated...but shines in the details.
I still find it hard to believe that Axia Time packed so much value into this watch.
These watches are superbly crafted to the utmost tolerances with excellent, dependable Swiss movements.
There are countless companies that produce low quality, high-priced watches. Harder yet, is to find a company that produces a high quality, fair priced watch with excellent customer service, to boot. Axia Time is easily one of the latter. I highly recommend!
Amazing and beautifully made watches, very pleasant experience, impeccable customer service!!
AXIA Time was 30 years in the making.
Ever since winning the Lacrosse Ivy League Championship in 1988, founder John Kanaras searched for a high quality watch with a design that matched the significance of his achievements. In 2018, he built his vision, just in time for his alma mater team to win again.
1988
2019